Paid Search (PPC)
We excel in the realm of Paid Search Advertising. Our PPC services equip you with customised campaigns, insights, and expertise to put your business prominently in search results, instantly connecting you with potential clients actively seeking your services. Amplify your online reach and get immediate results with tailored PPC strategies and the proficient guidance of Brighton Marketing Company.
The process
Paid Search (PPC)
01 / Keyword Research
This initial step involves identifying and analysing the keywords and phrases your potential customers are using. By understanding these search terms, we can target ads effectively, ensuring they appear for relevant queries.
02 / Campaign Creation
Tailored to your business goals, we design PPC campaigns that resonate with your target audience. This includes ad copywriting, bid management, and setting up appropriate landing pages to maximise conversions.
03 / Performance Monitoring
Using advanced analytics tools, we continuously track the performance of your PPC ads. This allows us to understand click-through rates, conversion rates, and overall ROI, ensuring optimal performance.
04 / Optimisation & Refinement
Based on performance data, we regularly tweak and optimise your campaigns. From adjusting bids to refining ad copy, our aim is to maximise your ad spend's efficiency and achieve the best possible results.
Keywords
Bidding
Adverts
Targeting
Conversions
Analytics
Optimisation
Retargeting